Seal in the colour.
For color-treated hair, the cream-gel helps support a smoother, shinier and more manageable appearance.
Rebuild the surface.
Salon-grade actives fill and smooth the cuticle surface, visibly reducing breakage and split ends with each use.
Armour before heat.
Heat-activated protection forms an instant defense layer — damage happens in seconds, protection should too.
Smooth the cuticle.
A pearl cream-gel emulsion that melts in, sealing frizz and dryness into soft, weightless polish.
RUTAM™ 360º PRO SHIELD before & after Cream-Gel Emulsion
Separate before-and-after care for service-exposed hair.
Key Active Technologies+
RUTAM3X+EXO™ Cosmetic Composition Platform
A patent-pending combination of selected ferment-derived, botanical and conditioning ingredients, tuned to each product format.
- Scalp and Hair Care — Designed for cosmetic care of the scalp and hair
- Conditioning Support — Helps maintain a soft, smooth and manageable feel
- Appearance-Focused — Individual cosmetic experiences vary with hair type and routine
Key Ingredients+
Ferment-Derived Complex — Included as part of the cosmetic conditioning platform
Biotin + Panthenol — Help support the appearance of conditioned, resilient hair
Niacinamide (B3) — Helps support scalp comfort
Caffeine — Included in the scalp-care formula
Botanical Ingredients — Selected for their cosmetic conditioning roles
How to Use+
Before professional color, bleach, perm or heat services: Apply a thin, even amount to vulnerable mid-lengths, ends and high-stress hair zones.
After service: Apply separately to clean, towel-dried hair to support smoothness, shine, manageability and reduced visible breakage.
Important: Never mix directly into color, bleach, perm or other chemical formulas. Do not apply to the scalp unless the product label specifically directs it.
Who Is This For?+
Designed as separate cosmetic before-and-after care for:
- Color-, bleach- or perm-exposed hair
- Hair regularly styled with heat tools
- Vulnerable mid-lengths, ends and high-stress zones
Individual cosmetic experiences vary. Follow the product label and professional service directions.
Complete Your Protocol
Damage happens in seconds. Protection should too.
RUTAM™ 360º PRO SHIELD is a separate before-and-after Cream-Gel Emulsion. Before professional color, bleach, perm or heat services, apply a thin, even amount to vulnerable mid-lengths, ends and high-stress hair zones. After service, apply separately to clean, towel-dried hair. Never mix directly into chemical formulas.
Multiple molecular weights of hyaluronic acid are included to help hair feel hydrated, smooth and manageable.
Plant-derived proteins and peptides are included to condition service-exposed hair and support a stronger-looking finish.
Formulated as a separate leave-in cosmetic step to help smooth the hair surface and reduce the appearance of dryness.
Selected for Conditioning
A botanical ingredient included to help condition hair and support a smooth, comfortable feel.
Penetrates the hair shaft to improve elasticity and reduce breakage — leaving hair visibly smoother and more manageable.
Multiple molecular weights help hair feel hydrated, smooth and manageable.
A cosmetic peptide included as part of the conditioning formula for smoother-, stronger-looking hair.
A naturally derived polysaccharide that creates an instant smoothing and tightening film — visible shine and lift without chemical coating.
Plant-derived proteins included to help condition hair for a stronger-looking, fuller-feeling finish.
Plus selected ferment-derived ingredients, amino acids and botanical protein complexes, each included for a cosmetic conditioning role.
What We Promise
Is This Your Story?
When you do color, bleach, or any chemical service.
When you blow dry, flat iron, or curl regularly.
When you want separate before-and-after cosmetic care for service-exposed hair.
When you want pre and post protection in one cream-gel step.
This product supports cosmetic hair smoothness, shine, manageability and reduced visible breakage. It is not intended to diagnose, treat, cure or prevent any medical condition.
Three Steps. One System.
Each cosmetic step has a distinct role. Use each product only according to its label directions.
A lightweight leave-in mist for scalp comfort and fuller-looking root volume.
View Mist →A leave-in serum that conditions hair for a smoother, more resilient appearance.
View Serum →Apply separately before or after a professional service to vulnerable mid-lengths, ends and high-stress zones. Never mix into chemical formulas.
The Science Behind RUTAM
Explore the cosmetic composition platform, ingredient roles and directions for each RUTAM product.
Explore the Science →