
Awaken · Step 01
RUTAM™ Ageless Revitalizing SCALP & VOLUME Mist, 100ml
Lightweight daily mist for a refreshed scalp feel and weightless root volume. 100ml / 3.38 fl oz.
RUTAM™ × The Upper Seat · New York City
The RUTAM™ three-step system is now in service and on the backbar at The Upper Seat — a men’s grooming house in Midtown Manhattan.
265 W 37th Street · New York, NY 10018
In the Chair
Refresh. Nourish. Protect. Three distinct steps — one considered routine.
Awaken
Step 01 · At the scalp
The Mist is worked into the part line and crown before the cut, then massaged in. Leave-in, no rinse.
Restore & Revitalize
Step 02 · Between visits
Nº8 continues daily at home — softness, manageability, fuller-looking hair between appointments.
Transform
Step 03 · Before & after
360º PRO SHIELD is applied to vulnerable mid-lengths and ends before heat or chemical work, and after.
The System

Awaken · Step 01
Lightweight daily mist for a refreshed scalp feel and weightless root volume. 100ml / 3.38 fl oz.

Restore & Revitalize · Step 02
Lightweight leave-in serum for softness, manageability and fuller-looking hair. 50ml / 1.69 fl oz.

Transform · Step 03
A separate before-and-after cream-gel for vulnerable mid-lengths, ends and high-stress zones. 100ml / 3.38 fl oz.
DermaSnap™ · Beta Open
DermaSnap™ is the AI scalp & lifestyle tracking app. Snap, measure and follow your scalp record between chair visits.
Barbershops & Salons
Backbar, retail, education, distribution — the professional channel is open to houses that build around healthy-looking hair.
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