RUTAM™ × The Upper Seat — New York City

RUTAM™ × The Upper Seat · New York City

Hair doesn’t fail. The scalp does.

The RUTAM™ three-step system is now in service and on the backbar at The Upper Seat — a men’s grooming house in Midtown Manhattan.

265 W 37th Street · New York, NY 10018

In the Chair

Three movements, one visit.

Refresh. Nourish. Protect. Three distinct steps — one considered routine.

Awaken

Step 01 · At the scalp

The Mist is worked into the part line and crown before the cut, then massaged in. Leave-in, no rinse.

Restore & Revitalize

Step 02 · Between visits

Nº8 continues daily at home — softness, manageability, fuller-looking hair between appointments.

Transform

Step 03 · Before & after

360º PRO SHIELD is applied to vulnerable mid-lengths and ends before heat or chemical work, and after.

The System

Built for your concern.

RUTAM Ageless Revitalizing Scalp and Volume Mist 100ml

Awaken · Step 01

RUTAM™ Ageless Revitalizing SCALP & VOLUME Mist, 100ml

Lightweight daily mist for a refreshed scalp feel and weightless root volume. 100ml / 3.38 fl oz.

$65 Shop →
RUTAM Nº8 Intensive Hair Serum 50ml

Restore & Revitalize · Step 02

RUTAM™ Nº8 INTENSIVE HAIR SERUM, Repair & Vitality 50ml

Lightweight leave-in serum for softness, manageability and fuller-looking hair. 50ml / 1.69 fl oz.

$68 Shop →
RUTAM 360º PRO SHIELD before and after Cream-Gel Emulsion 100ml

Transform · Step 03

RUTAM™ 360º PRO SHIELD before & after Cream-Gel Emulsion

A separate before-and-after cream-gel for vulnerable mid-lengths, ends and high-stress zones. 100ml / 3.38 fl oz.

$75 Shop →

DermaSnap™ · Beta Open

One photo. Every week. Same spot.

DermaSnap™ is the AI scalp & lifestyle tracking app. Snap, measure and follow your scalp record between chair visits.

SnapMeasureTrack
Open DermaSnap Beta

Barbershops & Salons

Partner with RUTAM™.

Backbar, retail, education, distribution — the professional channel is open to houses that build around healthy-looking hair.

Apply for Professional Access
RUTAM™ · The Wondergarden · rutam.store
© 2026 NoMareX Inc. · In service at The Upper Seat, New York City
U.S.-Developed Proprietary Formulation · Manufactured in Korea · ISO-Certified Manufacturing · Patent-Pending Technology. These cosmetic products support scalp wellness and hair appearance. They are not intended to diagnose, treat, cure, or prevent any medical condition.