Seal in the colour.
For color-treated hair, the cream-gel helps support a smoother, shinier and more manageable appearance.
Rebuild the surface.
Helps hair look smoother and feel stronger with continued use.
Armour before heat.
Heat-activated protection forms an instant defense layer — damage happens in seconds, protection should too.
Smooth the cuticle.
A pearl cream-gel emulsion that melts in, sealing frizz and dryness into soft, weightless polish.
RUTAM™ 360º PRO SHIELD before & after Cream-Gel Emulsion
Before-and-after care for service-exposed hair.
Key Active Technologies+
RUTAM3X+EXO™ — Patent-Pending Bio-Science Platform
RUTAM3X+EXO™ — a patent-pending proprietary bio-science platform, tuned to each product's role.
- Scalp and Hair Care — Designed for cosmetic care of the scalp and hair
- Conditioning Support — Helps maintain a soft, smooth and manageable feel
- Appearance-Focused — Individual cosmetic experiences vary with hair type and routine
Key Ingredients+
Scalp Environment Care — Helps keep the scalp feeling comfortable and refreshed
Scalp Barrier Care — Helps keep the scalp looking calm and conditioned
Hair Barrier Care — Helps hair look smoother and feel stronger
Conditioning Care — Helps condition dry-feeling lengths
Each ingredient is selected for its cosmetic role.
How to Use+
Before professional color, bleach, perm or heat services: Apply a thin, even amount to vulnerable mid-lengths, ends and high-stress hair zones.
After service: Apply to clean, towel-dried hair to support smoothness, shine, manageability and reduced visible breakage.
Important: Do not apply to the scalp unless the product label specifically directs it.
Who Is This For?+
Designed as cosmetic before-and-after care for:
- Color-, bleach- or perm-exposed hair
- Hair regularly styled with heat tools
- Vulnerable mid-lengths, ends and high-stress zones
Individual cosmetic experiences vary. Follow the product label and professional service directions.
Complete Your Protocol
Damage happens in seconds. Protection should too.
RUTAM™ 360º PRO SHIELD is a before-and-after Cream-Gel Emulsion. Before professional color, bleach, perm or heat services, apply a thin, even amount to vulnerable mid-lengths, ends and high-stress hair zones. After service, apply to clean, towel-dried hair.
Helps condition dry-feeling lengths so hair feels soft and smooth.
Helps hair look smoother and feel stronger.
Formulated as a leave-in cosmetic step to help smooth the hair surface and reduce the appearance of dryness.
Selected for Conditioning
A botanical ingredient included to help condition hair and support a smooth, comfortable feel.
Helps hair look smoother and feel stronger.
Multiple molecular weights help hair feel hydrated, smooth and manageable.
A cosmetic peptide included as part of the conditioning formula for smoother-, stronger-looking hair.
Helps hair look smooth and shiny.
Plant-derived proteins included to help condition hair for a stronger-looking, fuller-feeling finish.
Each ingredient is selected for its cosmetic role.
What We Promise
Is This Your Story?
When you do color, bleach, or any chemical service.
When you blow dry, flat iron, or curl regularly.
When you want before-and-after cosmetic care for service-exposed hair.
When you want pre and post protection in one cream-gel step.
This product supports cosmetic hair smoothness, shine, manageability and reduced visible breakage. It is not intended to diagnose, treat, cure or prevent any medical condition.
Three Steps. One System.
Each cosmetic step has a distinct role. Use each product only according to its label directions.
A lightweight leave-in mist for scalp comfort and fuller-looking root volume.
View Mist →A leave-in serum that conditions hair for a smoother, more resilient appearance.
View Serum →Apply before or after a professional service to vulnerable mid-lengths, ends and high-stress zones.
The Science Behind RUTAM
Explore the cosmetic composition platform, ingredient roles and directions for each RUTAM product.
Explore the Science →